Usually, the weeks following Halloween are filled with snow (at least where I’m from!) and people gearing up for Christmas. However, over the last few years, there is something else you’ll see plenty of in November… Mustaches. Yep, you heard me. It all started in Melbourne, Australia, back in 2003. A small group of men founded Movember, a charity campaign designed to raise funds for prostate cancer awareness and research. In 8 short years, the campaign has grown exponentially into a global phenomenon that has raised over $176 million. The biggest boom came between 2009 and 2010, going from $42 million raised with roughly 250,000 participants to $77 million raised ($22.3 of it in Canada!) with almost 450,000 participants. Although it might seem like this campaign is informal, there is nothing unorganized about it. Just like any other successful organization, Movember has a mission, values, and goals laid out and clearly communicated. They also have a very detailed plan of where the money goes, and their annual reports dating back to 2006 are available for all to see online.
There are a few reasons why this campaign is extremely successful. One, it is extremely funny, even bordering on ridiculous. The more ludicrous a man looks with his ‘mustache’ (most of us in our early 20’s can’t call it a real mustache), the funnier, and more awareness, the campaign gets. Next, it is extremely visible, as men all over the planet become walking, talking, living billboards for Movember. Many celebrities and athletes have participated over the last few years, which only raises the awareness. Lastly, it only comes around once a year, so people won’t get tired of it or become saturated with exposure to it. This is only my 2nd year participating in Movember, and I can’t wait to see how much we raise this year.
Stay tuned for Decembeard!
You can donate at mobro.co/mattcomand. Thanks!