There are always those jobs that make you think, “What? How the heck did that person ever find that job?! What luck!” One such job is held by Darren Rovell and Paul Toscano. Part of their job description is to rate the NFL cheerleaders. Ha! So, this sounds super easy, right? And of course, incredibly biased. And likely, a little bit, eh…fun?

However, I must applaud these two gentleman. While many fellows and ladies in this position would simply scroll through pictures of beauties, picking the team with the highest ratio of hotties, not Rovell and Toscano. These two created a slightly intellectual, positive highlighting, and admittedly, still biased, ranking system. The criterion for the 2011 NFL cheerleader rankings involved assessing the cheerleaders’ community outreach, fan interaction, team success, and of course, “presentation” (i.e. appearance).

Many would be surprised that this much thought goes into ranking cheerleaders and many more probably wonder why. Interestingly, cheerleaders are big money for pro teams. Cheerleaders are a product that is in season year round, from community involvement, to top investor schmoozing. Not only are cheerleaders highly prized and collected by pro teams, but they are also highly educated and productive society members. Many squads require standards of education and employment to even be considered to represent a pro team. The NFL is very careful of the image that their cheerleading teams present, as they are one of the most accessible branches of a pro team.

When this much planning and forethought goes into selecting a squad, no wonder NFL team vie to have the top rated cheerleaders, because along with top ratings, comes more free advertising! Assessing which pro team has the best cheerleading squad is, in and of itself, a rewarding job, and can also have a large impact on the NFL industry. Perhaps the next time the camera man pans over one of these hardworking beauties, you too will consider the contributions that these athletes make to the NFL, before assessing them on looks alone.